Rick Simonson's Crisis Communication Planning Kit
"It doesn't matter how big or small your company is, bad press during a crisis can ruin your organization."
"It doesn't matter how big or small your company is," Rick advises, "bad press during a crisis can ruin your organization.
Let's compare Exxon and Tylenol. Both organizations were hit with a crisis that was not technically the corporations' fault.
Yet, Tylenol is the favorite pain killer of most hospitals, while Exxon is still a dirty word in certain overly vocal circles. The heat is off for the most part since the BP oil spills."
"The difference between these two giants? The people at Tylenol had a crisis communication plan. Their staff knew what to say and more importantly what NOT to say; how to react and how not to react. They reacted quickly and efficiently. They were able to do so quickly because they had a plan in place that covered all possible contingencies."
"Exxon on the other hand was slow to react. When they did respond, they presented a face to the press that many felt was deceitful. Their reactions were not well coordinated because they were not properly prepared.
They did not have a plan in place to cover the reaction that occurred. Yet an oil spill from a tanker should be on the list of crises an oil company needs to prepared for, don't you think?"
What events are on the list of crises your company needs to prepare for?
Rick's Crisis Communication Planning Kit is designed to help you customize a crisis communication plan for your small business.
A small conference fee today could save you tons of money tomorrow.
Rick's Crisis Communication Planning Kit
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Our mission is to provide small business owners with relevant and affordable strategic communications information, assistance and planning.